LOLC Insurance Company Ltd of the LOLC Group launched several new life insurance products at a soft launch ceremony held at the Galadari Hotel on the 27th of October 2013.The new life products – LOLC Insurance Life Protect, LOLC Insurance Life Protect Plus, LOLC Insurance Child Plan and LOLC Insurance Pension Plan were unveiled and added to an existing portfolio of comprehensive life insurance products offered by the Company. The soft launch was primarily held targeting the Sales Force of the Group – Regional Heads, Branch Heads, Zone Leaders, Financial Planners and Sales Teams.Board members of LOLC Insurance Company Ltd – Mr. Kapila Jayawardena (Chairman); Mrs. Kalsha Amarasinghe (Director) and Mr. J. M. Swaminathan (Director) were present together with Mr. Gehan Rajapakse – Chief Executive Officer of LOLC Insurance, Mr. Ashan Nissanka – Chief Officer, Branch Network, Mr. Saliya Dias – AGM – Life (Technical & Operations), Mr. Sujeewa Vidanapathirana – DGM – Business Development (General Insurance) and other officials of the Company.The new products are exclusively designed to provide flexible insurance covers, with added benefits targeting diverse requirements of people whilst ensuring guaranteed protection and security for their future well-being and their unique requirements.Commenting, Mr. Gehan Rajapakse, CEO of LOLC Insurance said, “We are very excited to open this new chapter of our organization, where we offer a comprehensive portfolio of life protection covers aimed at meeting life protection requirements of Individuals, Families and Corporates. We understand what matters to people the most and we are committed to provide solutions that ensure their protection and well-being. We have an island wide footprint of Service Outlets with dedicated teams of professionals to provide best solutions for customer requirements, whilst our sound systems and processes provide end-to-end technical assistance to execute operational activities swiftly and efficiently.”LOLC Insurance Company Ltd completed its first full year of operations in 2012. This bold young entity has now evolved into one of the fastest growing companies in the local insurance industry, achieving a significant name for itself as a catalyst in the development of the micro insurance sector in Sri Lanka. With the strength of the LOLC Group backing its growth trajectory, the Company has developed a sound business plan which is focused on key strategic priorities and delivering comprehensive, integrated solutions to meet customer requirements.